Fashion Marketing & Management 1

The dark and concealed secrets of fashion, Involving ethical and environmental matters. From the research I have found that Abercrombie & Fitch are not the innocent brand as they were telling people .  The brand in September 15 2017 were a part of a global appeal where they were addressing the matters of deforestation, in a way they would protect the trees by replacing the fabric/fibres like Visco and Rayon as t hey were exposed to the environmental risk and were wanting to change  (Ethan Nuss, 2017).  Nonetheless, in previous years, it was found that they had lied about their policy and adapting to the change. This did not appear to the public as a good healthy brand as they were not reliable or honest. They still stocked almost 300 items made from fabric made using the trees. This had many people protest until they were forced into taking action and were forced to follow the request of no longer using trees. (Ethan Nuss, 2017) In addition, ...

You will develop an understanding of how to apply these skills and methodologies to a fashion brand, and will demonstrate this through creating a Brand Marketing Report, based on auditing their current positioning, whilst advising on what they could improve on, or change in order to re-establish the brand. You will choose from one of the following brands to base your marketing report on; 1. Topshop/Topman 2. Ben Sherman 3. Umbro 4. Victoria’s Secret 5. Abercrombie & Fitch  6. Dolce and Gabanna From looking into all 6 of the brands that were listed I had a few initial research collected to how the brands are in the current market. I have looked more deeply into three brands in more depth as these brands, which were Topshop/ Topman; Victoria's Secret and Abercrombie & Fitch. And here is what I found so far; - Topshop -The brand uses the marketing strategy of politics to manipulate the consumers. They do actually use child labour, which is ...