Bibliography

Alphabetical Order: 

References:

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Alexandra (2019, February 13) Instagram Trends 2019 (statistics, facts and strategies) Retrieved from; 
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Abercrombie & Fitch (last visited on 2019, January 1st) Our stories, sustainability, retrieved from; http://corporate.abercrombie.com/af-cares/sustainability/environmental/our-stories
SWOT 

Abercrombie & Fitch Facebook (last visited on 2019 January 30th) Retrieved from; https://www.facebook.com/abercrombieofficial

Abercrombie & Fitch Instagram (last visited on 2019 January 30th) Retrieved from; https://www.instagram.com/abercrombie/?hl=en

Abercrombie & Fitch Pinterest (last visited on 2019, February 5th) Retrieved from; https://www.pinterest.co.uk/abercrombie1892/ 

Abercrombie & Fitch Twitter (last visited on 2019, January 30th) Retrieved from; https://twitter.com/Abercrombie 

Abercrombie & Fitch YouTube (last visited on 2019, January 8th) Retrieved from; https://www.youtube.com/channel/UC7pbQZWqve38i1RPHOrir_A

CSI market (2019) Abercrombie & Fitch company profile. Retrieved from; https://csimarket.com/stocks/at_glance.php?code=ANF  

CSI market (2019) Abercrombie & Fitch coopetitors profile. Retrieved from; https://csimarket.com/stocks/compet_glance.php?code=ANF 

CSImarket.com (2019), Abercrombie & Fitch market shears, retrieved from: https://csimarket.com/stocks/at_glance.php?code=ANF 

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Daily mail reporter (2013, November 7), Abercrombie & Fitch to start selling larger sizes in the wake of backlash over CEO's claim that chain only caters to 'cool' and 'attractive' kids. Retrieved from: https://www.dailymail.co.uk/femail/article-2491033/Abercrombie--Fitch-start-selling-larger-sizes-wake-backlash-CEOs-claim-chain-caters-cool-attractive-kids.html

Dearden. L. , (2015, April 15), Abercrombie & Fitch model tells of ‘racism, sexual harassment and discrimination’ at store. Retrieved from; https://www.independent.co.uk/life-style/fashion/news/abercrombie-fitch-model-tells-of-racism-sexual-harassment-and-discrimination-at-store-10175646.html

Farfan.B. (2019, Febuary 1st), Brand image vs Brand reality in Mike Jeffries-led Abercrombie & Fitch retrieved from: https://www.thebalancesmb.com/abercrombie-brand-image-reality-2891857 

GlobeNewswire (2019) Abercrombie & Fitch Co. Reports Third Quarter Results. Retrieved from; https://globenewswire.com/news-release/2018/11/29/1658851/0/en/Abercrombie-Fitch-Co-Reports-Third-Quarter-Results.html

Goodman. A  (2018, June 21st) Social media effect on fashion industry. Retrieved from;http://greenbuzzagency.com/social-media-effect-fashion-industry 

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Lyons. E. (2018, September 6), Abercrombie & Fitch opens second UK location at Intu Trafford Centre. 
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MartinRoll (Business&Brand leadership) (2018, march) The Secret of Zara’s Success: A Culture of Customer Co-creation. Retrieved from; https://martinroll.com/resources/articles/strategy/the-secret-of-zaras-success-a-culture-of-customer-co-creation/

Marzilli. T. (2017, Novermeber,08) More millennials are recommending Abercrombie & Fitch and Hollister. Retrieved from; https://today.yougov.com/topics/consumer/articles-reports/2017/11/08/millennials-recommend-abercrombie-fitch-hollister

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Outdoors industry association (N.D) 2020 forecasting report. Retrieved from: https://outdoorindustry.org/wp-content/uploads/2016/08/ConsumerVue-Forecasting_final_2.pdf

SheMightBe.com, she might be an online plus size fashion community, blog page petrived from- http://shemightbe.co.uk 

Smith .A., & Anderson. M,.  (2018).  Social media used in 2018. Retrieved from; http://www.pewinternet.org/2018/03/01/social-media-use-in-2018/ 

Social blade, (February 2019) Abercrombie & Fitch Instagram engagement. Retrieved from; https://socialblade.com/instagram/user/abercrombie&fitch 

Social blade, (January 2019) Abercrombie & Fitch Twitter engagement. Retrieved from; https://socialblade.com/twitter/user/abercrombie 

Statistica (2018 December), Sports & Outdoors. Retrieved from:  https://www.statista.com/outlook/259/100/sports-outdoor/worldwide#market-revenue

Statistica (2019), Most popular social networks worldwide as of January 2019, ranked by number of active users (in millions). Retrieved from; https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/

Statistica (2018 December), Sports & Outdoors. Retrieved from: https://www.statista.com/outlook/259/100/sports-outdoor/worldwide#market-revenue

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Sozzi.B., (2018, October 2018), How Abercrombie & Fitch CEO Fran Horowitz is saving the company retrieved from: https://uk.finance.yahoo.com/news/heres-abercrombie-fitch-ceo-fran-horowitz-saving-company-172208413.html?guccounter=1  

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The Huffington Post Canada (2013, July 5), Abercrombie & Fitch women stock large sizes for women. Retrieved from: 
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Tobin.L.  (2018, December 12th) How will Brexit impact the fashion industry. Retrieved from: https://www.standard.co.uk/lifestyle/esmagazine/how-will-brexit-impact-the-uk-fashion-industry-a3931611.html 

Rest of bibliography 


Forbs. (2018, June 4th) Good Times Ahead for Abercrombie & Fitch, (researching sales growth and brands overall
performance). Retrieved from: https://www.forbes.com/sites/greatspeculations/2018/06/04/good-times-ahead-forabercrombie-
fitch/#144a5c5238da

Forbs, (2018, august 28) Hollister Expected to Drive Growth For Abercrombie & Fitch In The Second Quarter,
(researched about Hollister and Abercrombie in the same market. Retrieved from: https://www.forbes.com/
sites/greatspeculations/2018/08/28/hollister-expected-to-drive-growth-for-abercrombie-fitch-in-the-secondquarter/#
44e2084f6260

Gustafson. K. (2017, march 2) Abercrombie & Fitch insists it's not a teen retailer as it struggles to shed its sexy
reputation. (used for research on consumer profile, and current consumer demographic problems). Re-trieved from:
https://www.cnbc.com/2017/03/02/abercrombie-insists-its-not-a-teen-retailer-as-it-struggles-to-rebrand.html

Lierley. E.R. (2016, March 22) New Report Exposes Social, Environmental Risk in Abercrombie & Fitch

Supply Chain, ( current supply chains of the business and how the materials work into the brand, also look-ing at cost
effectiveness) Retrieved from: https://www.ran.org/press-releases/new_report_exposes_social_environmental_risk_in_
abercrombie_fitch_supply_chain/

La Monica. P.R. (2015, March 6th), Is Abercrombie & Fitch the next retailer to die? (reading notes about the brand
market problem, controversies, and current market for the brand). Retrieved from: https://money.cnn.com/2015/03/06/
investing/abercrombie-and-fitch-stock-die/index.html

Reference for business, (N.D) Abercrombie & Fitch Co. - Company Profile, Information, Business Description,History, Background Information on Abercrombie & Fitch Co. (Used to research about the brand and what the history
was)
Retrieved from: https://www.referenceforbusiness.com/history2/68/Abercrombie-Fitch-Co.html#ixzz5fusM6Qyh

Seeking Alpha (2010, July 12) Abercrombie’s Hollister: Revenues Should Recover with U.S. Economy: (used to gain
information about economy for more detail) retrieved from; https://seekingalpha.com/article/214093-abercrombie-shollister-
revenues-should-recover-with-u-s-economy

Segran.E. (2018, February 3) Inside Abercrombie’s Plot To Win Over Gen Z, Where Everyone’s A Cool Kid,
(looking at brands advertisement strategies a within the current market). Retrieved from: https://www.fastcompany.
com/40511151/inside-abercrombies-plot-to-win-over-gen-z-where-everyones-a-cool-kid

Thomas. L, (2018, November 29) Abercrombie & Fitch shares soar on earnings beat, retailer expects to close fewer
stores than expected. (used to gain information on retailer store). Retrieved from; https://www.cnbc.com/2018/11/29/
abercrombie--fitch-shares-soar-on-earnings-beat.html

University of Arkansas system (N.D) A&F Environmental Treatment paper. (used to gain information about A&F
ethical issues and using some information about diversity). Retrieved from: https://paperap.com/paper-on-afenvironmental-

threats/

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