New Current Brand- Mood Boards


Social Media and Marketing Mix. Some of the images are taken to show the brand's current campaigns from when starting the project and shows clips of current social media. Looking at their accounts seeing Facebook has, the more following, but Instagram has a little bit more engagement from active users, which are contained by visuals from their social media. As well as products, there is a range such as clothing, but their fierce perfume which is main for them to campaign. The images of clothing represent the average style and look Abercrombie & Fitch generally style (also taken from Instagram and has been repeated in similar content but different clothing used). Images of new prototype stores which is on the Instagram image and shown clear images of places like the front of app design and layout for the website. Showing the discounts as promotions and advertisement showing a classic Abercrombie & Fitch look and style. 

Abercrombie & Fitch are aiming for. Allowing a clear idea of laid back, chilled, party style student who also like to have fun with friends. Each image was taken from their Instagram, this is because it shows more of a clear understanding and is an ideal image for the brand. Also, it portrays ‘a classic, typical College/ University student’ of their current marketing audience age range between ’18-24-year-old’. 

A competitor mood board is showing where in the position of the market the brand Abercrombie & Fitch are, which is the high street market. As well as comparing it with their competitors who have been compared mainly from the primary research which has been taken place. This is also a representation of how the brand is being perceived with product style and showing the trending. Looking at the current market I have also placed the brand in between these competitors because of the American style but the casual high street look. As many of the clothing are similar and are seasonal trends showing similar values. 

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