Report Development

The following are layout development throughout this module. Showing the ideas changing, due to making sure the whole report is continuous, with the layout as it's important. The layout is different from the current and recommended brand because it was important to show and view the idea I have come up with. Allowing the purpose to stand out differently and have a completely different identity.

 The final report outcome was based off of the brand website as it is one of the more clear identity, as a website is personal to a brand showing visually what the brand would feel like. Also, following the theme of their title page showing the font they use to being in the brand image. 

As the front and back cover are similar for the first draft. This was going to be the final, however it was not something to stick with as it looks more like a zine than a report. Therefore, it was chosen to have the SS18 collection look book as a representation of the new branding of Abercrombie & Fitch. 
























The following is a sample of how the first couple of drafts used for the SWOT analysis and Marketing Mix. Each time it has changed it was due to making sure it would work with the whole layout of the report and is constant.



Final Development  Marketing Mix
First attempt of Marketing Mix small example of how the it would have been presented.

Fitst attempt SWOT 

Second attempt SWOT 

Final Development, used within report 

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