Module Brief & Initial Research
You will develop an understanding of how to apply these skills and methodologies to a fashion brand, and will demonstrate this through creating a Brand Marketing Report, based on auditing their current positioning, whilst advising on what they could improve on, or change in order to re-establish the brand. You will choose from one of the following brands to base your marketing report on; 1. Topshop/Topman 2. Ben Sherman 3. Umbro 4. Victoria’s Secret 5. Abercrombie & Fitch 6. Dolce and Gabanna From looking into all 6 of the brands that were listed I had a few initial research collected to how the brands are in the current market. I have looked more deeply into three brands in more depth as these brands, which were Topshop/ Topman; Victoria's Secret and Abercrombie & Fitch. And here is what I found so far; - Topshop -The brand uses the marketing strategy of politics to manipulate the consumers. They do actually use child labour, which is ...