Fashion Marketing & Management 1

The following are layout development throughout this module. Showing the ideas changing, due to making sure the whole report is continuous, with the layout as it's important. The layout is different from the current and recommended brand because it was important to show and view the idea I have come up with. Allowing the purpose to stand out differently and have a completely different identity. The final report outcome was based off of the brand website as it is one of the more clear identity, as a website is personal to a brand showing visually what the brand would feel like. Also, following the theme of their title page showing the font they use to being in the brand image.  As the front and back cover are similar for the first draft. This was going to be the final, however it was not something to stick with as it looks more like a zine than a report. Therefore, it was chosen to have the SS18 collection look book as a representation of the new branding of...

Visual interpreting of websites, and social media, showing the current website compared to the proposed and the proposed social media. Creating each account showing different visual interruptions that could follow through.    

The following are sketches to show a visual interpretation of the image I see through the proposed strategy. Allowing a clear understanding of the current outdoor market and making a unique but related to A&F branding of the products. Also showing a range of sizing. 

Social Media and Marketing Mix. Some of the images are taken to show the brand's current campaigns from when starting the project and shows clips of current social media. Looking at their accounts seeing Facebook has, the more following, but Instagram has a little bit more engagement from active users, which are contained by visuals from their social media. As well as products, there is a range such as clothing, but their fierce perfume which is main for them to campaign. The images of clothing represent the average style and look Abercrombie & Fitch generally style (also taken from Instagram and has been repeated in similar content but different clothing used). Images of new prototype stores which is on the Instagram image and shown clear images of places like the front of app design and layout for the website. Showing the discounts as promotions and advertisement showing a classic Abercrombie & Fitch look and style.  Abercrombie & Fitch are aiming for. Allowi...

This is the first draft of Moodboards which were created, but it did not match the astetic of teh report and there were too may references to be used. Therefore, another was created showing more in-depth style of the current brand, but also allowing a clear understanding of images. Giving space for views for a reader.  Current Consumer Demographic  Current Social Media & Marketing Mic Current Competitors 

The following mood board is showing the idea of how the proposed consumer demographic would be. The main idea is to focus on allowing a gender-neutral brand. Not focusing on any age, gender or body size. Which is why the images that are chosen are to show the outdoors lifestyle branding which would be aimed for the new A&F. Showing an outdoor adventurous lifestyle brand for the new consumer who would enjoy their time. By looking into research in the market and using consumers online forum and group ideas I shows they haven’t gotten the option of outdoor clothing size it would make a new interesting idea for Abercrombie & Fitch within consumer eyes.  The competitor’s mood board is showing the new competition, which Abercrombie would face within in the outdoors fashion market. Using the idea of the competitor social media and websites and compare the idea of similar layout and design for clothing throughout. This shows the market position, but A&F would be sho...