Fashion Marketing & Management 1

The following show the initial ideas used. From the beginnings of how I would come up with the idea and what I could look into. These were notes I used to research more into and ideas I came up with through out the resort. To the final outcome of Outdoors Fahion brand.  

The following are layout development throughout this module. Showing the ideas changing, due to making sure the whole report is continuous, with the layout as it's important. The layout is different from the current and recommended brand because it was important to show and view the idea I have come up with. Allowing the purpose to stand out differently and have a completely different identity. The final report outcome was based off of the brand website as it is one of the more clear identity, as a website is personal to a brand showing visually what the brand would feel like. Also, following the theme of their title page showing the font they use to being in the brand image.  As the front and back cover are similar for the first draft. This was going to be the final, however it was not something to stick with as it looks more like a zine than a report. Therefore, it was chosen to have the SS18 collection look book as a representation of the new branding of...

Current brand position  The following show the first brand positioning map to one I have developed for the report, to fit the style.  Brand map positioning shows the current A&F within the competitive market, allowing the current position of the brand  to be seen in comparison to their competitors. The map shows the difference between the high/low price products and the high/low quality products. This shows what the consumers feel the brand is and knowing if there is a cheaper offer, it would be from low products with good quality. Even though within the market A&F would position themselves as a luxury casual brand, they have fallen into ‘high street’.