Fashion Marketing & Management 1

Visual interpreting of websites, and social media, showing the current website compared to the proposed and the proposed social media. Creating each account showing different visual interruptions that could follow through.    

The following are sketches to show a visual interpretation of the image I see through the proposed strategy. Allowing a clear understanding of the current outdoor market and making a unique but related to A&F branding of the products. Also showing a range of sizing. 

The following mood board is showing the idea of how the proposed consumer demographic would be. The main idea is to focus on allowing a gender-neutral brand. Not focusing on any age, gender or body size. Which is why the images that are chosen are to show the outdoors lifestyle branding which would be aimed for the new A&F. Showing an outdoor adventurous lifestyle brand for the new consumer who would enjoy their time. By looking into research in the market and using consumers online forum and group ideas I shows they haven’t gotten the option of outdoor clothing size it would make a new interesting idea for Abercrombie & Fitch within consumer eyes.  The competitor’s mood board is showing the new competition, which Abercrombie would face within in the outdoors fashion market. Using the idea of the competitor social media and websites and compare the idea of similar layout and design for clothing throughout. This shows the market position, but A&F would be sho...