Fashion Marketing & Management 1

Social Media and Marketing Mix. Some of the images are taken to show the brand's current campaigns from when starting the project and shows clips of current social media. Looking at their accounts seeing Facebook has, the more following, but Instagram has a little bit more engagement from active users, which are contained by visuals from their social media. As well as products, there is a range such as clothing, but their fierce perfume which is main for them to campaign. The images of clothing represent the average style and look Abercrombie & Fitch generally style (also taken from Instagram and has been repeated in similar content but different clothing used). Images of new prototype stores which is on the Instagram image and shown clear images of places like the front of app design and layout for the website. Showing the discounts as promotions and advertisement showing a classic Abercrombie & Fitch look and style.  Abercrombie & Fitch are aiming for. Allowi...

This is the first draft of Moodboards which were created, but it did not match the astetic of teh report and there were too may references to be used. Therefore, another was created showing more in-depth style of the current brand, but also allowing a clear understanding of images. Giving space for views for a reader.  Current Consumer Demographic  Current Social Media & Marketing Mic Current Competitors 

The following mood board is showing the idea of how the proposed consumer demographic would be. The main idea is to focus on allowing a gender-neutral brand. Not focusing on any age, gender or body size. Which is why the images that are chosen are to show the outdoors lifestyle branding which would be aimed for the new A&F. Showing an outdoor adventurous lifestyle brand for the new consumer who would enjoy their time. By looking into research in the market and using consumers online forum and group ideas I shows they haven’t gotten the option of outdoor clothing size it would make a new interesting idea for Abercrombie & Fitch within consumer eyes.  The competitor’s mood board is showing the new competition, which Abercrombie would face within in the outdoors fashion market. Using the idea of the competitor social media and websites and compare the idea of similar layout and design for clothing throughout. This shows the market position, but A&F would be sho...