Fashion Marketing & Management 1

The company analysis would discuss the financial status of the whole company of Abercrombie and Fitch, this would include all brands within the company. This has not involved Hollister as the brand has been gaining an increase within the market and is currently doing well and better with increase of profits, sales and stocks.  Company financial analysis  The current stock levels of Abercrombie & Fitch have recently decreased by $20.98, -1.41%, which is the current status of 2019, and the highest was $21.52 an increase 2.94% which happened on the 10 th  Of February (Investors Network, 20 th February 2019). The stock levels allow to see the performance within the company for the shareholders. This also shows within the current trading the company is facing low stock trade since 2019. These showing investors, they won’t be gaining any money, compared with the average competitor earning 1.1% more. As for the brand their share prices are similar as they would not be gaining any

Threats Of New Entrants   As Abercrombie & Fitch is in the current high street market there are a lot of threats. As the brand is currently doing low with investments and expenses with trade. Other competitors are taking over, with product and pricing. The brand loyalty is high within its current market, as new trends appear fast to cause people wanting to buy cheap clothes quickly.  Tackling the treats could be by the brand being more innovative for new marketing, allowing new and old consumers to be more interested allowing an idea of the brand to separate from competitors. Also lowering the pricing scale and building an economy of scale which can lower price units.  Threats Of Substitution Products There is a high threat of substitution as the brand has lost its values within the US market and internationally, and with the increase of the market it causes issues and impact to A&F. As goods are easily accessible for consumers, as the brand’s integrity is at a

The following show the initial ideas used. From the beginnings of how I would come up with the idea and what I could look into. These were notes I used to research more into and ideas I came up with through out the resort. To the final outcome of Outdoors Fahion brand.  

The following are layout development throughout this module. Showing the ideas changing, due to making sure the whole report is continuous, with the layout as it's important. The layout is different from the current and recommended brand because it was important to show and view the idea I have come up with. Allowing the purpose to stand out differently and have a completely different identity. The final report outcome was based off of the brand website as it is one of the more clear identity, as a website is personal to a brand showing visually what the brand would feel like. Also, following the theme of their title page showing the font they use to being in the brand image.  As the front and back cover are similar for the first draft. This was going to be the final, however it was not something to stick with as it looks more like a zine than a report. Therefore, it was chosen to have the SS18 collection look book as a representation of the new branding of Abercrombie & F

Circular economic is a system that allows a more sustainable recourse method for a company or brand. Focusing on the economy waste system of products or materials and methods of minimising it within in manufacturing production or other ways of keeping sustainable such as re-designing, re-use repair or for the user’s methods.  As for Abercrombie & Fitch, their circular economic model within in stores is allowed to reduce waste sent to landfills. As in 2016, the women’s Renew Jeans was made from 24% polyester and 5 bottles of plastic per garment, these were sold within the stores, allowing the brand to start leading to a more sustainable route. Within the company there was a change towards the packaging in using recycled material, for Hollister 100% paper and 100% post-consumer recycled material. For A&F it was 100% recycled paper and 80% post-consumer recycled material. As of the home office and distribution centre for Abercrombie & Fitch, is to recycle all cardbo

As seen the impact of fashion has changed and developed more than before. A business is more aware of society changes and the impact it has on their consumer’s needs. This has also changed how the consumers have changed from buying anything and being sold to advertise to more conscious of what they buy causing them to be more demanding and have an awareness.  This has improved many methods of clothing productions as many liked to have more ethical and sustainable clothing, which have a less impact on the environment. Chasing the fashion market to develop ways to encourage consumers to buy, but to make sure their needs is fulfilled. This is by reusing of waste fabric recycles, to craft design clothing to make a new clothing and to design long lasting products that would be made through more sustainable material (Future learn , 2018). Causing an area of fashion to be more ‘Eco-Fashion’.  Fashion has also developed to fight more against animal cruelty, using products that have m