Due to me not being able to go to Abercrombie & Fitch store an observation, experiment was taken in Hollister, the A&F umbrella brand. There are observation of the store on the customer, as well as the style/ design of the store and images taken. Hollister On the Thursday 27th December 2018. For 1 hour, around 4:30- 5:30 Sales were offered for both male and female sides. From 40%-60%. Items that appear to look like they were popular and customers were buying were, Girls - jackets, jumpers, crop tops and trousers. Boys- t-shirts and jeans, jumpers The store looked busy and packed, there were less ares to walk around. 60 individual women enter the store and 47 had taken a purchases where as 40 males had entered the store and 15 had taken a purchases. This is also shown as different age group people were taking purchases. On the Thursday 3rd January 2019. For 30 minuets from 12:30-1:00 Sales were still showing more 50% offered where ava...
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