The dark and concealed secrets of fashion, Involving ethical and environmental matters. From the research I have found that Abercrombie & Fitch are not the innocent brand as they were telling people . The brand in September 15 2017 were a part of a global appeal where they were addressing the matters of deforestation, in a way they would protect the trees by replacing the fabric/fibres like Visco and Rayon as t hey were exposed to the environmental risk and were wanting to change (Ethan Nuss, 2017). Nonetheless, in previous years, it was found that they had lied about their policy and adapting to the change. This did not appear to the public as a good healthy brand as they were not reliable or honest. They still stocked almost 300 items made from fabric made using the trees. This had many people protest until they were forced into taking action and were forced to follow the request of no longer using trees. (Ethan Nuss, 2017) In addition, the brand is not operati
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