Customers Interview At Hollister

The following are a questioning was asked by customers who had shopped at  Hollister in Meadowhall. Counting the opinions as to the brand to gain information and say suggestions they have to the A&F company. 

The questions asked were:

1. What is your reason for buying? 

2. Any thoughts/ opinion if the store? What they may like or dislike of the store?

3. What likes and dislike they may have when shopping in a branded store? 

4. Who they feel the competitors are? 

Answers:

- Male, 

22, Student  

1. Just looking around to see if there is anything interesting
2. A Hollister store there is not much to say, the atmosphere is different and unique. The vibe of the store is similar to Abercrombie & Fitch. And especially likes the smell of the spray as it stands out. (Thought A&F was a comply different brand) 
3. Hates shopping in a store that not organised, like some parts of Hollister, plus it feels cramped. 
4. Jack Wills, Topman, A&F

- Female, 

18, student 

1. Looking around in sales 
2. Thought they had a good variation in the store, like the tops and jackets. 
3. A clothing brand that is in trend and stylish 
4. Topshop, Zara, H&M

-Female, 

15, student 

1. Looking around in sales 
2. The atmosphere is good but not the darkness is not when you can't see clothes properly sometimes, and changing rooms don’t feel nice
3. Smart/ casual clothing in trend
4. New look, H&M, Topshop, 

Male, 

17, student 

1. Looking around 
2. Not much to buy from as there isn't much of a range of guys 
3. Hates when there is less variation of clothing 
4. Jack Wills 

Male 

26, Employed 

1. Found something nice through the window while passing by and saw the sale price 
2. It's different, looks cramped but like the music and how dark it is, reminds him of All Saints (too expensive to be their competitors) / Abercrombie & Fitch  
3. Stylish clothes 
4. A&f, Jack wills due to similar prices 

Female 

19, unemployed 

1. Sales 
2. Didn't find anything, feels its too plain and simple can just buy it cheaper somewhere else
3. A good quality clothing for decent price 
4. H&M, Urban Outfitter 

Female 

22, Employed

1. Sales prices 
2. Just like the material of the trousers, and how comfortable it is. Likes the dark style, but hates the mess of the store and changing rooms 
3. Shops that have a range of clothing size. 
4. Zara, H&M, A&F

Female 

16, student 

1. Looking for a nice outfit 
2. Like the clothes here, however hate how cramped and unorganised parts of the store are 
3. Stylish clothes on trend 
4. Topshop, Urban Outfitters