Brand Models


The following show a Brand Identity Prism & A Brand Objevctive model, allowing further research and in sight  to the current Branding of Abercrombie & Fitch. To allow further understanding of the current communication strategies used and what the personality of the brand is to their consumer demographic. 




{The source of images is from the official A&F Instagram:
 https://www.instagram.com/abercrombie/?hl=en }  

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