Brand Positioning Map

Current brand position 




The following show the first brand positioning map to one I have developed for the report, to fit the style. 
Brand map positioning shows the current A&F within the competitive market, allowing the current position of the brand  to be seen in comparison to their competitors. The map shows the difference between the high/low price products and the high/low quality products. This shows what the consumers feel the brand is and knowing if there is a cheaper offer, it would be from low products with good quality. Even though within the market A&F would position themselves as a luxury casual brand, they have fallen into ‘high street’.



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